Big Dog Announces 3rd Round of Lay-offs
Big Dog Motorcycles as of Friday has laid off 22 employees and will lay off 27 more in the next 60 days. The layoffs are a consequence of economic problems, which no motorcycle company has been immune to this year.
“We’re resizing the company to reposition it so when the economy rebounds we’ll have the right product, and we’ll still be a viable player in the marketplace,†Paul Hansen Marketing Director of Big Dog says.
Hansen says high-end motorcycle sales, which Big Dog specializes in, have been on the decline for the last two to three years. “Then we come into this year with the mortgage crisis,†he says. “That’s kind of hurts us on both fronts, because a lot of our customer base is the people who build the houses — a lot of home builders and contractors and blue-collar workers.†Lenders tightening credit standards, high gas prices and the upcoming presidential election have also contributed to the slump, Hansen says.
Source: Wichita Business Journal
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