Dec 8, 2008
Custom Chrome announces permanent price reductions on RevTech driveline products. The company emphasizes this “is not a sale, but a permanent price reductionâ€. The company has announced lower dealer pricing across the board on the RevTech engines and driveline products produced exclusively for them by parent company DAE-IL Corporation. The lower pricing program was announced on November 7th and was “effective immediately†on its full range of RevTech engines and transmissions, including its Euro 3 and EPA certified products. As stated in their news release “this reduction is designed to achieve maximum value for the product line without compromising its margin value to the selling dealer.†Steve Veltri, Vice President of Sales and Marketing, is quoted as saying “this is a worldwide effort and will be put into effect by both Custom Chrome and Custom Chrome Europe.â€
As an observer i do have to ask, “when have we ever seen any prices, “permanent”?” NEVER. Once the economy clicks back up, you’ll see CC (as well as others), cranking the dial back up as well to take advantage of the loose change starting to float about in the economy…it’s called supple side economics. Granted it may be a few years before we see that upswing, so “if ya got it, grab’m while ya can…..”
