Lichter and Sugar Bear Ride at Broken Spoke

Jul 28, 2010

Thankfully, Jay Allen and the Broken Spoke Saloon are bringing back the Michael Lichter and Sugar Bear Ride after a very successful 2009 event, (which this Guilty Guy participated in and couldn’t wipe the stupid grin off my face for days!) The ride will take place on Sunday, August 8 at 11:00 a.m. starting at The Broken Spoke Campground which is located on Highway 79 North, just past Bear Butte State Park in Sturgis, SD. The ride will be a gathering that will have an awesome day of activities that will celebrate the motorcycle industry and these two great men.

The ride begins at the Broken Spoke Campground with a Kick-off Pool Party which will again feature some of Jay outrageous contests. The bikes will depart and head to Route 212 as Michael will be taking shots for an upcoming feature in Easyriders Magazine. The ride will proceed to a special undisclosed location, then, heading over to the Sturgis Raceway, where you will be able to go one-on-one with some of the industries top motorcycle builders. The day will conclude back at the Broken Spoke Campground for you to be able to partake in the IMBBA Bike Show.

The Broken Spoke Campground is wall-to-wall entertainment for the entire 70th Annual Sturgis Motorcycle Rally. The 2010 festivities include national concerts (.38 Special, Eddie Money, Warrant, Great White, Dokken, Gallagher, Blackstone Cherry, Kentucky HeadHunters and more), multiple camping options (tents, RV’s and cabins), the IMBBA Bike Show and Hall of Fame Awards, Easyriders Rodeo, the Michael Lichter & Sugar Bear Ride, the Cycle Source Ride and Chopper Show, the Vietnam Veterans Wall, the Baker Drivetrain Smoke-Down Showdown, the S&S Smokeout, the World’s Biggest Biker Pool with Hot Tubs & Tiki Bar, Legends Art Gallery, Good ‘ol Days Raceway, Hill Climb, America’s Original Extreme Motorcycle Thrill Shows, the Limpnickie Lot – where attendees can interact with the next generation of bike builders, the Lucky Daredevil Thrillshow, Hot Contests with Cash Prizes, Free Spoke to Spoke Shuttle, Live Music Day and Night, and an on-site General Store including all the items campers need!

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